18th August 2024
Under the theme "Unheard Places – Neu Kaliß Paper Factory," the Mecklenburg-Vorpommern Festival visited the old and new paper factory in Neu Kaliß on August 17th.
This year's award winners of the Mecklenburg-Vorpommern Festival, the "SIGNUM Saxophone Quartet," cellist Harriet Krijgh, pianist Julian Riem, and clarinettist Julian Bliss, performed pieces by Beethoven, Schumann, Popper, and Piazzolla. After standing ovations, they played an encore with an ACDC cover.
Supporting cultural diversity and social projects is important to our company. This year, we celebrate 225 years of paper manufacturing in Neu Kaliß. Therefore, the management positively responded to the festival's request. Experiencing the historical red-brick paper factory and the modern industrial company combined with classical music was a unique attraction for visitors. The concert tickets were sold out months in advance.
Employees of Neu Kaliss Spezialpapier were involved from the beginning. The company gladly enabled music enthusiasts among the staff to attend the event. The concerts took place in our warehouses, requiring the relocation of tons of raw materials, pulp, fibers, and specialty paper products. This logistical feat was meticulously planned weeks in advance. The collaboration with the owners of the old paper factory and the festival organizers was friendly and invigorating.
Our paper converting department provided specialty paper for the concert program, printed on digital printing nonwoven with a weight of 130 g. In the festival tent, placemats designed and produced by our employees specifically for this event were laid out.
The association DIE PAPIERINDUSTRIE sent us postcards from a paper industry advertising campaign for the concert. NKS Managing Director Paul Fender shared the historical connections between paper manufacturing and musical epochs with visitors in the festival tent and distributed the postcards, encouraging attendees to send them. Over 120 greeting cards with paper advertising messages were sent out the following Monday.
The Melitta Group supported the event with the Café Mobile. The delicious Melitta coffee, coffee specialties, and coffee cocktails received enthusiastic feedback from concert guests and Neu Kaliß employees. The red Café Mobile was a crowd favourite, with proceeds donated to the local youth fire department.
